subscribe: Posts | Comments | Email

American Chiropractic

Each article in the MILLION DOLLAR CHIROPRACTIC series (M$C) focuses on the top surveyed issues facing chiropractors today. Recruiting new patients, retention, profitability, marketing and staffing are each a determining factor in the growth, potential and success of the practice.

The subject of this issue’s profile is Dr. Mitch Mally, a 1981 graduate of Palmer College of Chiropractic who has practiced for the last twenty-two years in chiropractic’s fountainhead city, Davenport, Iowa.
Originally from Detroit, Michigan, Dr. Mally began his Pre-Medical Training (1974) at Wayne State University in the heart of Detroit. Not only did he carry a heavy class load, but also played football for the Great Lakes Intercollegiate Athletic Conference (GLIAC) Division III Champion, assisted in biochemistry research, electron microscopy, surgical pathology, cytology and observed many autopsies at William Beaumont Hospital Pathology Department. Additionally, an avid martial artist, sprinter and weight lifter, Mally found his niche in sports chiropractic subsequent to nonsurgical (chiropractic) treatment of his traumatically injured left knee.

In an interview with The American Chiropractor, Dr. Mitch Mally answers our Million Dollar Chiropractic (M$C) questions about his incredibly successful sports and occupational injury rehab center.
M$C: Dr. Mally, what influenced you to become a chiropractor?
Mally: In retrospect, my path has always been directed. Just three courses prior to entering medical school or embarking on a career in pro football, an injury to my left knee sidelined me, resulting in a personal quandry…surgery or non-surgery?
Chiropractor, Alan Kash, and his young associate, Rick Dybowski, whose conservative treatments and rehabilitation resulted in my dramatic recovery, opened my eyes to an alternative form of health care, although my family and friends referred to it as quackery, a cult, etc. Much to the dismay of all who learned of my career plans change and against the odds, the head spinning, rapid matriculation and immediate acceptance to Palmer College in 1978 resulted in an exciting opportunity for me to experience a tremendous practice, become an author, inventor, academician and world-wide lecturer in the field of Sports and Occupational Injuries.
M$C: What type of practice do you have?
Mally: My practice is mulifaceted and highly specialized in sports and occupational injuries, workers compensation and personal injury, with an emphasis on extremity injuries, syndromes and conditions. A high volume of referrals come from chiropractors, MD’s, DO’s, dentists, attorneys and factory safety personnel for treatment of extremities including, most commonly, shoulder, elbow, TMJ, carpal tunnel syndrome and cumulative trauma disorders. Also, frequent and numerous depositions as an expert witness for the above noted specialty add to an exciting and lucrative practice.
M$C: Describe your workplace for us.
Mally: The Mally Chiropractic Clinic and Rehabilitation Center, currently undergoing a multidisciplinary practice transformation, is operating under the auspices of the newly named clinic, TRI-MED Health and Wellness Center, P.C., in Davenport, Iowa.
The spacious, contemporary, open format 4500-square-foot state-of-the-art facility is equipped with an efficient floor plan and a design that comfortably incorporates various departments, including: examination, diagnostics, radiology and videofluoroscopy, treatment rooms, physical therapy, low tech and high tech rehabilitation, massage therapy, and patient orientation and education viewing area with two large flat screen TV/DVD players, administrative area and a seventy-doctor lecture hall.
M$C: What’s the income service level that you provide annually?
Mally: Our office production volume for a Davenport, Iowa, high end, expensive practice surprises many, due to what others term “competition”. My attitude is the only competition is between me, my patient and sickness/disease. I also feel that competition is healthy, in that it prevents mediocrity and practice complacency, spawning interest in continued education and practice enhancement. I have often said, if I can have one of the largest practices in a two state region (Iowa and Illinois), namely Davenport, Iowa, with the largest number of DC’s per populous, then others can be successful anywhere else on the planet.
M$C: Do you have a set profit-standard or margin formula for the business?
Mally: I believe in setting goals to achieve goals. Based on a 22-year practice and the results of quality care, I expect certain conditions to respond within an approximate timeframe. I utilize an initial twelve-visit Intensive Care Treatment Plan, followed by a re-evaluation and a prescribed Condition Specific 4-week Prehab/Rehab Program, with a subsequent re-exam and additional treatment recommendations to follow. Therefore, mandatory management by daily, weekly, monthly and yearly statistics is simplified. Interdepartmental and total office goals are plotted and appropriate stats reviewed at regular weekly staff meetings.
Practice analysis is as critical to a successful business as early detection of cancer or subluxation is to the patient’s ability to recover. Early detect…early correct!!! Day-to-day in-office motivation among doctor, staff and patients is contagious; and what a great way for each to profit, with a smile and the care that is so worthwhile!
M$C: Is there someone in particular to whom you attribute your success?
Mally: My greatest inspiration was, and still is, my father, who passed away at 49-years-young, from a medical malpractice issue following a “routine” gall bladder surgery, when I was only eighteen. Dad had an incredible and enviable work ethic others would jealously term “workaholic”. He had a genuine passion, a love for whatever he attempted—no task too difficult or menial, always giving 100% effort, even if it meant personal sacrifices. He always said, “Son, treat others the way you want to be treated, and work with that same conviction.”
My energy and leadership skills definitely stem from my mother, Nora, who, when under pressure and despair after my father’s death, raised three successful boys by herself. I will always value her dedication and belief that through any circumstances, success can be accomplished! Thank-you Mom, for making me the man I am today!
My two older brothers, supposed to be the brains (and I, the brawn) also inspired me, although with a different twist (no pun intended). Being the youngest of three boys, always one of the last picked for sports among their friends, motivated me to try harder, eventually running faster, throwing harder and lifting more; later, being the one choosing the teams for pick-up games.
There’s motivation in telling someone like me NO, or YOU CAN’T, DON’T, or YOU’LL NEVER; those are words that do not register in my gray matter. In fact, they are, rather, interpreted as entirely the opposite, motivating me as YES, I CAN, I WILL, and I’LL ALWAYS.
These people and experiences I credit with paving the way for my success as a positive, benevolent person, a chiropractor with a great practice, and they motivated me, subliminally, to be a pioneer, inventor, author, and national/international lecturer.
Incidentally, my family eventually accepted me as a Doctor of Chiropractic, upon